Dr Tanja Sedej is a consultant, lecturer, entrepreneur, mentor and author. She holds a PhD in business. Her research focuses on management, communication and marketing in the modern business environment. She has extensive experience (20+) in strategic marketing, communication and education. She has led or participated in numerous consultancy and research projects. Today she is co-owner of a marketing agency where she co-creates creative stories in the form of explainer videos. As a lecturer, she shares her knowledge in the fields of marketing and communication within universities, chambers and companies. In recent years, she has been an invited speaker at the Diggit conference on the future, at the Web.si festival of Slovenian digital communication, at Fashion Week Ljubljana, etc. She is also a member of the Board of Directors of the Slovenian Advertising Agencies and a member of the European Management and Marketing Association EUMMAS, as well as a member of professional marketing juries and commissions.